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WineBusiness.com Article
November 04, 2008Lookout Ridge Releases 2005 Wines: New Concept in Wine Philanthropy Donates a Wheelchair for Each Bottle Sold
From Daily News Links, 11/04/2008
Gordon Holmes, owner of Lookout Ridge Winery, has released of the first Lookout Ridge Winemaker Designate wines, a new concept in wine philanthropy. Individual winemakers, including some of California 's most well known, have produced special lots of wine from premium vineyard sites. The entire project is aimed at raising money for Holmes' mission: Wine for Wheels. All profits from the sale of Lookout Ridge wines go to provide wheelchairs for people without mobility around the world.
Holmes invited some of California 's most prestigious winemakers and viticulturalists to his home to ask them to participate in the program. He introduced them to Ken Behring from the Wheelchair Foundation and to his wife Kari, who inspired the Wine for Wheels project.
"The idea to take the wine I love to make…to see what a difference it could make, is a no-brainer," Screaming Eagle winemaker Andy Erickson said. Click here for a video link regarding the project.
Vineyard designate wines have been popular in the fine wine business for years, but Lookout Ridge is among the first to use winemaker designates. These wines sell for $100 per bottle and Holmes will donate a wheelchair for each and every bottle sold. Six wines are being offered in this premier release:
2005 Marco DiGiulio Cabernet Sauvignon from Lookout Ridge Estate
2005 Marco DiGiulio Syrah from Lookout Ridge Estate
2006 Greg La Follette Pinot Noir from Van de Kamp Vineyard
2005 Cathy Corison Cabernet Sauvignon from Kronos Vineyard
2005 Gerhard Reisacher Cabernet Sauvignon from Napa Valley
2005 Andy Erickson Red Wine ( Bordeaux blend 58% Cab Franc, 42% Cabernet Sauvignon) from Madrona Ranch, Meteor Vineyards and Rancho Chimiles
Two viticulturalists signed onto the Wine for Wheels project, Phil Coturri and Martin Van der Kamp.
Lookout Ridge Winery has long featured two winemakers: Greg La Follette, and Marco DiGiulio.
"According to the World Health Organization, over 150 million children, teens and adults worldwide are in need of a wheelchair and cannot afford one," Holmes said. "The donation of a wheelchair instantly and dramatically changes an individual's life."
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